The Juicy Couture company history started in 1994 when Gela Nash-Taylor, and Pamela Skaist-Levy started a clothing line called Travis Jeans. The company achieved success specializing in maternity jeans that were stylish and comfortable.

In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both seductive & fashionable, and comfy too.

The two originally started the clothing line from their home in Pacoima, California. In an effort to expose the brand to the public eye the girls decided to send their designs to major celebrities such as Madonna, JLo and Cameron Diaz. It wasn’t long before someone recognized the girl’s talent; Madonna was noticed dressed in low a riding draw string pants and a form fitting zip up hoody with “Madge” embroidered on it. The incident caused almost instantaneous success for the company. Soon Hollywood was full of star studded Juicy Couture. Madonna’s outfit was named the “Tracksuit”, and it eventually became the company’s most famous design. The word Madge hardly ever appears on Juicy Couture clothing anymore. The suits have the signature slogan Juicy on the backseat of each set of the pants.

With the desire to extend the Juicy Couture line to the east coast, the Juicy girls held an east coast debut party to launch a new line. The affair was a hit; soon after Juicy Couture established a successful store in New York.

During 1999, Juicy Couture announced a new line of jeans named Juicy Jeans. During 2001, the Juicy Duo brought tracksuit back to the fashion world. The suits were planned to emphasize a lady’s curves and made of comfy soft fabrics such as velour, or cashmere, terry cloth, and fleece.

In 2002, Juicy Couture extended their brand of clothing to Men Children, and even dogs. Doggy products included dog beds, carriers, toys, leashes, collars and clothing.

Pamela and Gela sold Travis Jeans to Liz Claiborne during 2003 for the substantial amount of $53 million as well as a portion of the yet to come proceeds. To this day Pamela and Gela continue as presidents of the establishment and continue to have influence on the fashion ideas.

During the year 2004, The fashion line became a popular world known brand, with the help of Liz Claiborne. Juicy Couture expanded the lines lady products by introducing lines of jewelry, handbags, perfume, swim wear, shoes and cologne. The fashion line offers the most comfy and stylish clothes in the fashion industry, even today .

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