There’s one truth you’ll discover soon enough if you just opened a bar, if you’re having a wedding, if you’re holding a block party, and that is: Where there is live music, there will be people. There’s no better way to boost attendance than to hire band to play a show for the crowd.

The funny thing is, even a bad band will attract a lot of people. Have you ever been to a bar where a local band is playing, and they really kind of stink, but there are dozens of people in the cramped barroom, and they seem to be having fun in spite of the band’s mediocrity? Obviously, you’re going to be hiring a talented band for your event, but we mention this to make the point that it’s not really about the quality or genre of the music itself. Whether you’re hiring a country and western group, a jazz quartet or a four piece rock band, the fact remains that live music puts butts in seats, as the old showbiz expression goes.

Music has always been an integral piece of the development of the human race. Ever since the dawn of man, we were using music to commemorate successful hunts, to mark rituals, to call the troops to combat or to sport, and today we still use Rock and Roll to get ourselves going in the morning, we use soft songs to get to sleep after a stressful day, we hire bands to mark the occasion at weddings.

The communal aspect of music is vital to the survival of the human race. As the song says “Who put the bop in the bop sh’bop sh’bop… He made my baby fall in love with me.” How many baby boomers do you think were conceived to the sounds of Elvis Presley or Frank Sinatra? If you guessed “most of them”, you’re right. Without music, it would be like that movie, Children of Men, where nobody’s having babies anymore.

A live show always draws a crowd because people know that they can always meet new people there. A company picnic is just a company picnic, and people might or might not show up. A company picnic with a live band is another story entirely. People show up because that, even if the music turns out to not be their scene, they can at least expect to meet some new business contacts, make some new friends, get more closely acquainted with their associates, and who knows, maybe meet a nice girl/guy in the process.

If you’re running a business, hosting a promotional event, or really, doing anything where you’re trying to bring in the public, you can read this in a different way: Where there is music, there are customers. Nobody ever went broke or saw a disappointing turnout for a public event or party while providing the people with beer, Rock and Roll, and a place to just hang out and socialize.

A live band ensures guaranteed attendance. Obviously, the better the band, the better the turnout, but like we said, any music at all will net you a crowd.

As far as great lures go, the advertising and public relations industries have yet to top the drawing power of live music.

Musician David Hill is a member of ‘Soul Desire’ featured at the http://www.souldesire.co.uk website. How to finda a Band To Hire will ensure the success of your event. Find out more about how to Hire Live Music from this site.

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